LEGO’s User Experience Wheel

Posted on 06. Jul, 2009 by Bradley Hebdon in Features

ux-wheel
It looks like the user experience folks over at LEGO are doing some creative UX mapping. Thanks to Bruce Temkin from Experience Matters for sharing this.

The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” and “after” segments; with each divided into specific “micro-experiences”. The wheel then layers emotions on each “micro-experience”, while also identifying “make or break” moments that could potentially result in a customer becoming an ex-customer.