112 Flares Filament.io 112 Flares ×

ux-wheel
It looks like the user experience folks over at LEGO are doing some creative UX  mapping.  Thanks to Bruce Temkin from Experience Matters for sharing this.

The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” and “after” segments; with each divided into specific “micro-experiences”. The wheel then layers emotions on each “micro-experience”, while also identifying “make or break” moments that could potentially result in a customer becoming an ex-customer.

Bradley Hebdon

Bradley Hebdon

Founder & Editor at UXbyDesign
Bradley is a User Experience Leader with over 15 years of interactive experience. He is currently employed as Director of UX at Slalom Consulting's Southern California office.
Bradley Hebdon

@bradleyhebdon

UX consultant
@Bronco_95 entered China yet? - 3 months ago
Bradley Hebdon
Bradley Hebdon

Latest posts by Bradley Hebdon (see all)