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NFL.com focuses on Football Fans

Posted on 06. Aug, 2009 by Bradley Hebdon in News

NFL.com launched its new Fans section yesterday, which has been designed with the football fan in mind. It’s a major NFL initiative to engage fans, and this new section represents both a step and a long term commitment to this fan-centric philosophy.

Here are some of the highlights of the new Fans Section that we designed:

1) The crowd has spoken 
Fan quotes from around nfl.com will bubble up in real-time to reflect a holistic aggregation of fans commenting around the website.

2) The Top 10
This feature allows a fan to get a snapshot of popular content for their favorite team. This includes top video, discussions, user generated video content and more.

3) Live Chat
Fans can submit questions to NFL experts, who in turn answer their questions. These are very frequent and so we wanted to communicate a live chat schedule.

4) Twitter
Fans can follow NFL experts and receive updates. We’ve used Twitter very successfully around events such as the Super Bowl and the Draft. Again, we’re wanting to keep current and fan-friendly.

5) Top Fans
We hope calling out top fans acknowledges those individuals’ commitment, passion and contributions to the NFL.com community.

Overall, our hope is that this page reflects a hive of community activity within nfl.com and entices fans to register, and subsequently become active participants in nfl.com’s fan community. As we continue to build out our community, there will be more news to share. Stay tuned!

Related posts:

1. The NFL Draft and the Fan War Rooms
2. Arsenal fans could catch replays, live action on Sony's PSP
3. Raiders.com Redesigned and Launched
4. AZCardinals.com Revamped for 2009 NFL Season Kickoff
5. DetroitLions.com redesigned and ready for new season!

Tags: Chat, Community, Fans, Football, NFL, Social Network, Sports, Twitter, UX