The main selling point of the five second test method, and of using online tools such as, is that you can get specific feedback about a design quickly and fairly effortlessly. It is therefore very dispiriting to receive the results of a test and see multiple instances of empty or “I don’t know” responses. (Indeed, experience has shown that in crowdsourced tests, respondents are more than willing to communicate the “I don’t know” response in more creative ways.) Design and user experience research can be difficult to justify from a time and resource standpoint – results like this undercut the research effort and make the job that much more difficult. It is therefore critical that precautionary actions be taken to minimize the likelihood of “empty data,” so that the researcher has not wasted his/her time. – Read More –