Designing a website doesn’t mean putting up random images and texts all over a page. It must have key elements that guarantee a good user experience. Here are 5 essential tips that every designer should consider in making web pages.
This is perhaps the most important element in making a website. Without proper navigation, guests wouldn’t be able to find the pages easily and read through the content coherently.
Making a webpage easy to navigate isn’t hard. Just make sure not to exceed more than 10 navigation items on a page. Websites with parallax scrolling should include navigational arrows in order to make the site easier to access.
The easier it is to navigate through a website, the longer a guest will stay on it. Avoid opening another page once a user clicks on a link, as this is very annoying. If you can, list all the information a user needs on one page. This is very useful for people who frequent your website as they can simply scroll down to find the information instead of having to change browser windows to find information.
Typography is also important in a website, especially if it’s a corporate website that carries a brand. KFC, Lenovo, HP, Apple, Target, and any big company typically has its own typeface. Having your own typography helps readers separate a brand from its competitors.
Thanks to the advancements in web design, designers now have a lot of typography choices. Make sure not to use the same font over and over. Headers and the body of the content should have a different font and size from each other.
Of course, content will always be king. A great website design would fail without the accompaniment of proper content. However, its placement should be considered as well. No matter how good content is, no one would read it if it’s placed in an awkward position. Make sure that the text color is in contrast with the background it’s located on. For example, if your website’s background is white, make sure to use dark colors for the font. Gray and yellow aren’t really good choices for a white-background website.
Compress Images on Your Website
A website should be able to load in less than 7 seconds. Longer than that and it can be very frustrating, what with the high speed DSL connection that the world has today. An image that’s as big as 9600 x 7200 would take ages to load even on a quad core smart phone. The new iPhone 6 may show crisp pictures on its Retina display but it would still load the huge-sized image slowly. Make sure to keep all images on every page compressed for the convenience of all.
Connect Visual Elements
If guests like what they see, they will stay on your page longer. Make sure that they will always feel a connection to the images they see on the page. For example, if the page is about investing in the company, showing a picture of the office garden wouldn’t be too engaging.
Remember, a website must always be user friendly. Time is gold, and people who think that they’re wasting their time on a page that has poor navigation, doesn’t have an identity of its own, have unreadable content, loads slowly, and doesn’t connect with them, won’t ever visit again.