About

What does UX mean?
UX refers to User eXperience, and there are many contributing factors that combine to create a positive (or negative) user experience. A memorable user experience is dependent on the design of a usable interface, organized information architecture, engaging visuals & photography, arresting copy, optimized code, etc.

Why read UXbyDesign?
UXbyDesign breaks user experience and Internet related news as it happens, enabling serious UX professionals and web designers to keep up with trends and industry best practices. This blog also features valuable tips & advice, and reveals insights through exclusive interviews with industry leaders.

Who is the Author?
I’m Bradley Hebdon and I have been designing professionally since 1992. My background lies in psychology, visual design and photography and ten years ago I made the transition into user experience design and information architecture. Since 2007, I’ve been positioned as Manager of Information Architecture at the NFL. Here, I focus on user experience strategy, planning and design, as well as user research and usability studies. Please keep in mind that the views expressed in this blog are solely my own, and do not necessarily reflect the thoughts and opinions of my employer.

For news tips, advertising, and general comments, please send me an e-mail using the contact form.

You can also follow me here: