Archive by Author
Caution: 5 Common Usability Testing Mistakes to Avoid
Posted on 15. Jul, 2009 by Bradley Hebdon.
Usability testing is not an easy thing to perfect. However, a good starting point is to identify where most mistakes are made throughout the process. And through this awareness, you should fine-tune your approaches to planning, moderation and analysis, in order to attain truly insightful findings. 1. Recruiting Unsuitable Participants It’s vital that you validate a design through the eyes of [...]
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New Official Vikings site leaves dock
Posted on 09. Jul, 2009 by Bradley Hebdon.
A completely redesigned and re-architected Minnesota Vikings site went live this afternoon. The Vikings now join the Bills, Seahawks, Titans, Bengals, Panthers and Chargers on NFL’s club technology platform. Congrats to all who made this possible. We hope the fans love their new Vikings home. Check it out, and all comments are welcome: http://www.vikings.com
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Top 5 Visual Search Engines
Posted on 09. Jul, 2009 by Bradley Hebdon.
Visualizing search results can tread a fine line. A fragile line that separates usefulness and gratuitousness. To some degree, this judgement is subjective depending on the orientation of a user’s brain. The visual folks out there will be drawn to visually rich interfaces, and in this case, search results. Take a look and let me know what you [...]
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Sci Fi Channel Rebrands and Fails
Posted on 08. Jul, 2009 by Bradley Hebdon.
Coming off the best year in the Sci Fi Channel’s history, what better timing than to change what was already working. “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in [...]
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Create a Store Locator in 5 minutes flat
Posted on 07. Jul, 2009 by Bradley Hebdon.
Thanks to Mapspread, you can now build your own personal Store Locator, and this doesn’t require a developer’s skills! With this service, you import your data from spreadsheets, maintain it with fun tools, share with coworkers and friends, publish to the world. Create a FREE account now > Highlights Collaborative real-time map editing Import your data from spreadsheets, [...]
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LEGO’s User Experience Wheel
Posted on 06. Jul, 2009 by Bradley Hebdon.
It looks like the user experience folks over at LEGO are doing some creative UX mapping. Thanks to Bruce Temkin from Experience Matters for sharing this. The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” [...]
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Online Publishers Association (OPA) New Ad Units go live
Posted on 04. Jul, 2009 by Bradley Hebdon.
The following OPA ad units have started appearing around the web: The Fixed Panel: 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 tall with 1/24x frequency The [...]
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UXbyDesign now available on Amazon’s Kindle
Posted on 02. Jul, 2009 by Bradley Hebdon.
With the user base of Amazon’s Kindle growing larger every day, Amazon has recently allowed customers to subscribe to blogs with their Kindle. How it works Kindle Blogs are auto-delivered wirelessly to your Kindle and updated throughout the day so you can stay current. It’s risk free—all Kindle Blog subscriptions start with a 14-day free trial. [...]
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The 10 Commandents for Designing Less Evil Forms
Posted on 01. Jul, 2009 by Bradley Hebdon.
Ah yes, the four-letter F word. Lets not beat around the bush here, we all hate the form. Well let me be more accurate with that statement. We all hate completing forms. But as we go about our everyday lives on the web, we’re confronted by these annoying SOB’s relentlessly and mercilessly on every turn [...]
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Usability Study suggests Bing topples Google?
Posted on 29. Jun, 2009 by Bradley Hebdon.
I’m sure everyone is aware of the titanic battle between Bing, Microsoft’s new search engine, and Google. But I doubt the pundits give Bing any hope of pushing Google off their long occupied and solitary pedestal. To get an idea of user preferences between the two search engine interfaces, Catalyst Group, a New York based usability research company [...]
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20 User Experience Books you should own
Posted on 24. Jun, 2009 by Bradley Hebdon.
These highly recommended user experience books cover everything from user research and interface design, to information architecture and UX strategy. If you’re really serious about your career as a user experience professional, these books should be the cornerstone of your personal library. What are your top 5 User Experience books? Subject To Change: Creating Great Products [...]

