When we look at the basic nature of web design and the creation of a consistent, usable, organized site, often times our assignment can be a bit like cramming a lot into one little space. We’re not alone. Every industry is challenged to prioritize and simplify. I started to think of my favorite designers and companies that have done a great job of providing quality experiences to the masses, while also designing things with interesting form and function. While I’m sure this isn’t the most ground breaking of ideas, I think there is some merit as to what we give to a user and providing elegant design functions.

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