The art and science of influencing buying decisions

How do we screw up website content so badly? What are we forgetting that causes websites to fail miserably as sales and marketing support tools?

The assumption in this post is that we are attempting to motivate people to take action – a particular action that we want them to take. It is just that simple. More specifically, we want them to buy something – from us. I am going to explore a few things that many sales people, marketers, and content providers fail to understand and fail to use to their advantage. – Read More –