A short while ago, I found myself in a familiar situation – a big solution decision in a big company has to be made; technology sets the tone and UX (coming in second…) has to provide a sound reasoning that people understand and relate to.

We’ve all been there before, right?! Development teams are mostly very accurate and quantitative while UX is mostly on the higher planes of essence and seem to require the persuasive skills of a good lawyer to convince the crowd.

The question was – “With our first iPhone mobile application – should we go native or HTML5?”

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