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Sci Fi Channel Rebrands and Fails

Posted on 08. Jul, 2009 by Bradley Hebdon.

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Coming off the best year in the Sci Fi Channel’s history, what better timing than to change what was already working. “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in [...]

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Online Publishers Association (OPA) New Ad Units go live

Posted on 04. Jul, 2009 by Bradley Hebdon.

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The following OPA ad units have started appearing around the web: The Fixed Panel: 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 tall with 1/24x frequency The [...]

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Usability Study suggests Bing topples Google?

Posted on 29. Jun, 2009 by Bradley Hebdon.

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I’m sure everyone is aware of the titanic battle between Bing, Microsoft’s new search engine, and Google. But I doubt the pundits give Bing any hope of pushing Google off their long occupied and solitary pedestal. To get an idea of user preferences between the two search engine interfaces, Catalyst Group, a New York based usability research company [...]

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Adidas F50i boots Commercial: "The Spark", starring Messi and Zidane

Posted on 29. May, 2009 by Bradley Hebdon.

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This is a great example of a brand staying current. With the recent surge of graphic novels being made into motion pictures, this recent Adidas commercial manages to mimic the drama and visual impact of its counterparts. It’s not often a commercial a) excites the consumer and b) leaves them wanting to see more. Furthermore, the [...]