Tag Archives: Bruce Temkin

LEGO’s User Experience Wheel

LEGO’s User Experience Wheel

Posted on 06. Jul, 2009 by .

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It looks like the user experience folks over at LEGO are doing some creative UX  mapping.  Thanks to Bruce Temkin from Experience Matters for sharing this. The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” [...]

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