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LEGO’s User Experience Wheel

Posted on 06. Jul, 2009 by Bradley Hebdon.

It looks like the user experience folks over at LEGO are doing some creative UX  mapping.  Thanks to Bruce Temkin from Experience Matters for sharing this.
The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” and [...]

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