Design Process

September 18, 2013

Why Everyone Should Learn to Prototype

After watching the creative teams for my Agency Clients struggle with the conversion from print to digital, I think it’s time for some radical new rules for the entire creative and account teams.

Some agencies are still clinging to the print processes that made them lots of money in the past, but that print-based project work is going away, or at least it will never be the cash cow it once was. The entire workflow is still based on the familiar print process of high fidelity comps, giant printouts, and bloated job jackets migrating around the building. It would make Mad Men proud. – Read More –

August 27, 2013

Why a dazzling User Interface can cause failure

I have discovered that I may have lost work to more dazzling portfolios. This concerns me, but not at the potential loss of work. It concerns me because the people hiring UX designers are often looking for “rock-star” portfolios. I won’t even get into the fact that “rock-star” implies to me: ego that exceeds talent, focus on the irrelevant or unimportant  areas of strength, and the idea that being great at one thing presumes that talent automatically spills into another area (particularly one that seems unrelated or tangential at best.) The focus has become more about visual, marketing and sales impact at the cost of a good user experience. – Read More –

August 19, 2013

Including the philosophy of UX design

Here is an issue that pokes at me on a daily basis. It is the philosophical aspects that describe, in a colloquial way, the reason that specific UX decisions are made. While we get our data from observation, testing and heuristic analysis, and add to that aesthetic elements that are hopefully appropriate to the user and not too biased towards the designer, we often are not given the proper opportunity to explain the philosophy behind those decisions. So, how do I go about including the philosophy of UX in my UX presentations, designs and strategies? – Read More –

June 21, 2013

What is User Experience (UX) Design?

  Defining User Experience (UX) Design is not an easy thing to do. And even when explained in detail,  more often than not, the answers are too complicated to understand. Something I’ve always found ironic when UX experts should deliver intuitive messages and tell compelling stories. That’s why this video created by the guys over at UXmastery.com, – Read More –

September 12, 2009

Best of the Web Weekly Roundup: September 5–11

UX Basis: A UX Process and Toolbox

An incredibly useful resource for both UX folks and clients. We need to remember to educate as well as design. You can use web design services from 7Elements to help you with your site. UX Basis is way of combining the numerous tools available to us and forming a unified process that sits within a digital agency and it’s other important departments – creative, tech and client services. The beauty about the model is it is fully adaptive to any clients needs, can fit with tech’s agile process and incorporates creative and development at key stages in the creation process.
– Read More –

February 3, 2009

Sketching User Experiences: Getting the Design Right and the Right Design – By Bill Buxton

Sketching User ExperiencesWhile this is definitely an excellent book for designers, it is just as much a resource for executives, product managers and software engineers. To help illustrate many of his points, Buxton takes the reader through real-life case studies.

Buxton is a champion for design, not only as a discipline, but also as a process.  In fact, he places huge emphasis on the design process, as he believes it plays a huge role in the success of the product’s adoption in the market place.

As he constantly reinforces how critical design is to the success of any product’s conception and evolution, it was a single page that drove the point home to me. A simple list of roles and positions within a typical company:

Leadership = CEO
Stewardship = COO
Resource Management = CFO
Technology = CTO
Design = ?
– Read More –