UXbyDesign.org » Emotions http://www.uxbydesign.org A User Experience Blog by Bradley Hebdon Tue, 02 Mar 2010 06:16:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 LEGO’s User Experience Wheel http://www.uxbydesign.org/2009/07/06/legos-user-experience-wheel/ http://www.uxbydesign.org/2009/07/06/legos-user-experience-wheel/#comments Tue, 07 Jul 2009 06:06:46 +0000 Bradley Hebdon http://www.uxbydesign.org/?p=922
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    It looks like the user experience folks over at LEGO are doing some creative UX  mapping.  Thanks to Bruce Temkin from Experience Matters for sharing this.

    The UX map above illustrates a scenario of an executive traveling on a plane and expands this to encompass his customer experience. Surrounding this persona, the wheel divides the experience into “before”, “during” and “after” segments; with each divided into specific “micro-experiences”. The wheel then layers emotions on each “micro-experience”, while also identifying “make or break” moments that could potentially result in a customer becoming an ex-customer.

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