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AZCardinals.com Revamped for 2009 NFL Season Kickoff

Posted on 12. Sep, 2009 by Bradley Hebdon.

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We launched a completely redesigned AZCardinals.com last week, just in time for the 2009 NFL season kickoff! The new site now brings fans an improved user experience with a better organized IA (Information Architecture), current visual design, intuitive navigation, immersive video and photo galleries, comprehensive stats and a game day experience.
The Cardinals now join the Bills, Seahawks, Titans, Bengals, Panthers, [...]

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DetroitLions.com redesigned and ready for new season!

Posted on 12. Sep, 2009 by Bradley Hebdon.

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We launched a completely redesigned DetroitLions.com last week, giving them a much needed fresh start online! The new site now brings fans an improved user experience with a better organized IA (Information Architecture), current visual design, intuitive navigation, immersive video and photo galleries, comprehensive stats and a game day experience.
The Lions now join the Bills, Seahawks, Titans, Bengals, Panthers, [...]

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Raiders.com Redesigned and Launched

Posted on 12. Sep, 2009 by Bradley Hebdon.

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We launched a completely redesigned Raiders.com last week, just in time for the new NFL season. The new site now brings fans an improved user experience with a better organized IA (Information Architecture), current visual design, intuitive navigation, immersive video and photo galleries, comprehensive stats and a game day experience.
The Raiders now join the Bills, Seahawks, Titans, Bengals, Panthers, [...]

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NFL.com focuses on Football Fans

Posted on 06. Aug, 2009 by Bradley Hebdon.

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NFL.com launched its new Fans section yesterday, which has been designed with the football fan in mind. It’s a major NFL initiative to engage fans, and this new section represents both a step and a long term commitment to this fan-centric philosophy.
Here are some of the highlights of the new Fans Section that we designed:
1) The crowd has [...]

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The NFL Draft and the Fan War Rooms

Posted on 11. Apr, 2009 by Bradley Hebdon.

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UPDATE: Now featured on cnet.com! Read the article >
As part of this year’s NFL on-line Draft experience, we wanted to elevate the voice and passion of the fan. By mimicking the concept of the team’s Draft war rooms, we setup a community for the fans to talk about their teams’ draft needs and ultimately how [...]

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Arsenal fans could catch replays, live action on Sony's PSP

Posted on 22. Jan, 2009 by Bradley Hebdon.

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One of the biggest downsides to catching an event in-stadium is the inability to see instant replays. Oh sure, a few venues play back sequences for the fanatics in attendance, but you’ll still get a much better angle from the comfort of your own couch. English soccer club Arsenal is hoping to remove that obstacle [...]