UXbyDesign.org » Improv Everywhere http://www.uxbydesign.org A User Experience Blog by Bradley Hebdon Tue, 02 Mar 2010 06:16:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Mass audio instruction: A Social Experiment by Improv Everywhere http://www.uxbydesign.org/2009/06/16/mass-audio-instruction-a-social-experiment-by-improv-everywhere/ http://www.uxbydesign.org/2009/06/16/mass-audio-instruction-a-social-experiment-by-improv-everywhere/#comments Tue, 16 Jun 2009 06:52:12 +0000 Bradley Hebdon http://uxbydesign.org/?p=581
  • Adidas F50i boots Commercial: "The Spark", starring Messi and Zidane
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    Recently, a group called Improv Everywhere performed their Sixth Annual Mp3 Experiment. This one involved over 2,000 people of all ages downloading the same mp3 and pressing play at the same time.  As seen in the video, they responded to a creepy instructional voice (think SAW) and were mindlessly led (think cult) through a series of goofy activities.

    At least it looks like everyone had a blast and ended up connecting on a human level. Perhaps this is a great example of technology catalyzing human connection. My recent post about embracing the caveman within is a relevant read.

    Related posts:

    1. Adidas F50i boots Commercial: "The Spark", starring Messi and Zidane

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