One of the skills I’ve found to work well in the realm of user experience, is not using technology to help in the UX design process. It seems a little counter-intuitive, as at the heart of our trade is the use of technology. But if we reframe our design thinking without the constraints of our technology-based tools for design, we’ll end up focusing more on the real issues and pain points people have with the technology we end up making. I’ve distilled the essence of these thoughts below. – Read More –
After watching the creative teams for my Agency Clients struggle with the conversion from print to digital, I think it’s time for some radical new rules for the entire creative and account teams.
Some agencies are still clinging to the print processes that made them lots of money in the past, but that print-based project work is going away, or at least it will never be the cash cow it once was. The entire workflow is still based on the familiar print process of high fidelity comps, giant printouts, and bloated job jackets migrating around the building. It would make Mad Men proud. – Read More –