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Sci Fi Channel Rebrands and Fails

Posted on 08. Jul, 2009 by Bradley Hebdon.

Coming off the best year in the Sci Fi Channel’s history, what better timing than to change what was already working. 
“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” [...]

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