Strategy

September 18, 2013

Why Everyone Should Learn to Prototype

After watching the creative teams for my Agency Clients struggle with the conversion from print to digital, I think it’s time for some radical new rules for the entire creative and account teams.

Some agencies are still clinging to the print processes that made them lots of money in the past, but that print-based project work is going away, or at least it will never be the cash cow it once was. The entire workflow is still based on the familiar print process of high fidelity comps, giant printouts, and bloated job jackets migrating around the building. It would make Mad Men proud. – Read More –

July 20, 2009

10 Books to becoming an Idea Generating Machine

 machine

Good ideas are the foundation for all effective products, experiences and story-telling. And yet coming up with these gems can be one of the toughest parts of the creative process. These ten books will help put you in the right mindset to start generating original and compelling ideas. – Read More –

July 1, 2009

The 10 Commandents for Designing Less Evil Forms

Ah yes, the four-letter F word. Lets not beat around the bush here, we all hate the form. Well let me be more accurate with that statement. We all hate completing forms.  But as we go about our everyday lives on the web, we’re confronted by these annoying SOB’s relentlessly and mercilessly on every turn – Read More –

June 24, 2009

20 User Experience Books you should own

user experience books
These highly recommended user experience books cover everything from user research and interface design, to information architecture and UX strategy. If you’re really serious about your career as a user experience professional, these books should be the cornerstone of your personal library. – Read More –

February 5, 2009

Web trends for 2009

Smashing Magazine has put together a comprehensive set of web design trends that cover recent developments, new design elements and new graphic approaches. They also discuss situations in which these trends can be used and present some beautiful examples. Read Part 1 and Part 2. Seoptimise.com has compiled a more diverse set of trends covering web design, – Read More –

February 3, 2009

Sketching User Experiences: Getting the Design Right and the Right Design – By Bill Buxton

Sketching User ExperiencesWhile this is definitely an excellent book for designers, it is just as much a resource for executives, product managers and software engineers. To help illustrate many of his points, Buxton takes the reader through real-life case studies.

Buxton is a champion for design, not only as a discipline, but also as a process.  In fact, he places huge emphasis on the design process, as he believes it plays a huge role in the success of the product’s adoption in the market place.

As he constantly reinforces how critical design is to the success of any product’s conception and evolution, it was a single page that drove the point home to me. A simple list of roles and positions within a typical company:

Leadership = CEO
Stewardship = COO
Resource Management = CFO
Technology = CTO
Design = ?
– Read More –